Business Building & Commercial Strategy
Turn ambition into a clear, actionable plan. Refine your business model, define your market approach and align people, priorities and financial goals for your next stage of growth.
BUILD WITH PURPOSESTRATEGY. OPERATIONS. GROWTH.
Strategic advice and hands-on fractional leadership to build stronger businesses, sharpen operations and drive sustainable revenue growth.
Let's Work Together
01 / ABOUT
I am a business consultant and entrepreneur with a proven track record of scaling and successfully exiting companies. I founded eggMobi, which was sold to an ASX-listed company in 2015, and JustEggs Digital (established 2013), which was sold to global tech company Seedtag in 2024. Having built and sold two businesses, I understand what it takes to turn a commercial vision into a business that performs.
I work alongside founders and leadership teams as a strategic adviser or fractional CSO, COO or CRO, depending on where the business needs support. My experience spans sales and revenue strategy, day-to-day operations, technology and business systems, financial planning and commercial performance. I also bring deep knowledge of AI and business transformation, with hands-on experience building software and applying AI to automate workflows, improve decision-making and create practical tools for growth. I bring a founder’s perspective and a practical approach to connecting these disciplines, helping teams make better decisions, execute with clarity and prepare for growth or acquisition.
02 / EXPERTISE
Flexible support as a fractional CSO, COO or CRO, bringing experienced leadership into your business where and when it matters most.
Turn ambition into a clear, actionable plan. Refine your business model, define your market approach and align people, priorities and financial goals for your next stage of growth.
BUILD WITH PURPOSEConnect your people, processes and technology so the business runs better. Improve workflows and business systems, strengthen budgeting and reporting, and give your team the structure to execute with confidence.
SCALE WITH CONFIDENCEStrengthen your sales strategy, develop commercial partnerships and build a more effective revenue operation. Draw on deep digital advertising and ad tech experience to connect innovation with commercial results.
GROW WITH INSIGHT03 / TRACK RECORD
04 / PRESS
05 / CONTACT
Need a strategic sounding board or an experienced leader working alongside your team? Let’s talk about the support your business needs next.
nikkontoulas@gmail.com